HAS THE WIDESPREAD USE OF NEW COMMUNICATIONTOOLSCHANGEDYOURPRACTICE? Digital technology has greatly intensified competition. The expansion of Airbnb is symbolic of this. Today, people tap on their phones to find a vacation residence or seasonal rental. They no longer systematically turn to agencies, as in the past. At the same time, Altitude Immobilier itself uses tools like Google Ads to increase its visibility. It’s a way for us to combat the hegemony of the platforms I mentioned. ISN’T THIS BATTLE A LOST CAUSE? No. Proximity services and client services are added values that digital platforms cannot provide but I can. I am particularly thinking of the services we offer during the rental period, such as troubleshooting at any time, even during holidays. Sometimes clients are lost: they flit from one property to another and end up not identifying with the properties they’ve seen. Before, they contacted a single agency that took care of finding the right property for them. Only a human can provide this type of support. NOËLLE DUC With a degree from HEC Lausanne specialising in tourism and marketing, Noëlle Duc joined Altitude Immobilier in April 2015 after working in the travel industry for 14 years. Originally from the region, she lived until the age of eight in the building literally opposite the agency. Ferenc Till invited her to join his team one day when they ran into each other while shopping at the same supermarket.
RkJQdWJsaXNoZXIy MjIzNzg=